Process
This section deals with the process and practices of web site design and development. Only the effective processes last and example is always the best practice.

Creating a Website
Not all websites are created equal. Static websites are usually websites that are a collection of html pages created by hand. Flash websites are actually animations that are not restricted by the usual limitations of html. Web applications, dynamic websites or database-driven websites actually have a computer create the html pages as you request them. This is more complicated then html but has the benefits of computer automation.

Phase 1 : Assessment
Assessing the needs and limitations of a project is an essential part of the process. While some designers and creative directors are willing to overlook the importance of this initial discovery in order to commence the design itself, Tony Jessup finds the development of a project roadmap, which outlines the client’s wants and needs in conjunction with a realistic timeline, to be an imperative tool, allowing for an accurate proposal and budget.

Milestones: Proposal Accepted, Contract Signed, and Project Commences.

Phase 2 : Conceptualization
Once the proposal is accepted, the digital assets are gathered. Ideas on napkins, thumbnail sketches and squeaky whiteboard markers make up what will become a full campaign, a perfected concept, or a corporate identity. In this brainstorming phase, the more ideas gathered, the better. Rough creative designs with fresh content are presented to the client, in order to reach a consensus on the vision’s direction.

Milestones: Information Architecture is created, Design Compositions are presented, and Content Creation commences.

Phase 3 : Design & Build
During this phase, the project designs are finalized with the client, and implemented through production. Final changes to creative design narrow as the coding is commenced, resulting in a working model encompassing the clients’ needs and the creative director’s vision. .

Milestones: Final Designs, Beta Launch and Usage Guidelines

Phase 4 : Test, Launch & Maintain
After the changes from the working model are tested, refined, and corrected, the project is ready to go through Quality Assurance and bug fixing, which allows for an important polish, necessary for any project. After a successful launch, maintenance issues aimed at keeping content consistent, creative, and fresh, are addressed with the client. A successful project which yields positive returns is one that has a sustainable life of updates without a recurring need for redesign.

Milestones: Finish Working Model, Quality Tests, Launch and Maintenance

 

Contact